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a7 III E-mount Camera with Full Frame Sensor + 28-70mm Lens
ILCE-7M3K

21992096

CHANGE YOUR OLD CAMERA FOR A NEW ONE WITH DISCOUNT!

Promotion terms

Availability

AVAILABLE

Sony Center, Brivibas street 40

Collect today till 16:00

AVAILABLE

Sony Center, Kalnciema street 137A

Collect on Monday, September 27 from 10:00

CLOSED

Sony Center in Shopping centre “Alfa”

 

Highlights

  • 35mm Full frame
  • In-body 5-axis image stabilisation
  • Silent shooting
  • Wi-Fi
  • Free shipping
  • Professional customer service
  • Fast store pickup

Overview

Overview

Back-illuminated 24.2MP full-frame sensor

The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.

 

Entirely enhanced image processing system

A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting/continuous shooting.

 

Wider, faster, more steadfast AF performance

An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.

 

Focal-plane phase-detection AF supports A-mount lenses

Phase-detection AF can operate even when an A-mount lens is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.

 

AF-ON button and multi-selector

The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.

 

Always keep the eye in focus

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses mounted via an adaptor.

 

Comprehensive AF convenience

AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.

 

Enhanced operability for continuous shooting

Images captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress.

 

Up to 10 fps with AF/AE tracking

With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.

 

Anti-flicker shooting

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.

 

Versatile movie recording functions

The α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.

 

Clear, natural, realistic 4K movies

High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.

 

Supports a wide range of needs in HDR movie production

Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. However, colour grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.

 

Rating function convenient for on-location sorting

Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you’re on location or traveling.

 

Improved Fast Hybrid AF for movie recording

An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.

 

My Menu and new menu interface

My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The α7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.

 

Touch screen LCD for easy instant focus operation

A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring. 

 

High-resolution, high-contrast XGA OLED Tru-Finder™

Providing high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.

 

Promptly changeable customisation

Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.

 

Location Information Link via Bluetooth

The camera can be paired with Imaging Edge Mobile app installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings.

 

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C™ port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn’t have to send big volumes of RAW data.

 

In-body 5-axis image stabilisation with 5.0-stop shutter speed advantage

This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

 

Dual slots with UHS-II compatibility

This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

 

Highly durable and operable in tough conditions

The α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture.

 

Longer battery life to shoot for more professional lengths

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.

 

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for SNS sharing. Just install an Imaging Edge Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.

 

Works with iMovie and Final Cut Pro X

This product is compatible with Final Cut Pro X and iMovie.

 

Imaging Edge™ Remote, Viewer, and Edit

Elevate your photography with Imaging Edge desktop applications. Use "Remote" to control and monitor shooting live on your PC screen; "Viewer" to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.

 

External flash control from the camera

Software update of the camera, flash and Wireless Radio Commander adds external flash setting function that allows you to configure the settings of an attached flash or Wireless Radio Commander (both sold separately) from the camera. Most settings, including light output, are accessible via a camera menu and changes are shown on flash display. 

 

Capture One (for Sony)

Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.

 

Highlights

35mm Full frame
In-body 5-axis image stabilisation
Silent shooting
Wi-Fi
Bluetooth
NFC
Exmor R CMOS

What's in the box

  • AC Adaptor AC-UUE12
  • Accessory shoe cap
  • Body cap
  • Eyepiece cup
  • Lens cap
  • Lens hood
  • Lens rear cap
  • Micro USB cable
  • Rechargeable Battery NP-FZ100
  • SEL2870
  • Shoulder strap

Specification

Sensor
Size of sensor
35mm Full frame
Image aspect ratio
3:2
16:9
Number of pixels
24.2Mpix
Type of sensor
Exmor R CMOS
Recording
Image file formats
JPEG
RAW
Movie recording format
XAVC S
AVCHD
Audio recording format
LPCM 2 channels
Dolby Digital (AC-3) 2 channels
Dolby Digital Stereo Creator
Continuous shooting
10 frames per second
Video resolution
4K (3840 x 2160) 30 fps
4K (3840 x 2160) 25 fps
4K (3840 x 2160) 24 fps
Full HD (1920 x 1080) 120 fps
Full HD (1920 x 1080) 100 fps
Full HD (1920 x 1080) 60 fps
Full HD (1920 x 1080) 50 fps
Full HD (1920 x 1080) 30 fps
Full HD (1920 x 1080) 25 fps
Full HD (1920 x 1080) 24 fps
Focus system
Contrast detection autofocus
(425) points
Phase detection autofocus
Yes (693) points
Eye AF
Yes
Exposure
Still images ISO sensitivity
204800
Movie ISO sensitivity
102400
Shutter
Shutter speed
30 - 1/8000sec
Silent shooting
Yes
Display
Display type
TFT
Screen size (cm)
7.5cm
Touchscreen
Yes
Tiltable LCD screen
(107° up, 41° down)
Memory
Type of memory card
SD
SDHC (UHS-I/II)
SDXC (UHS-I/II)
microSD
microSDHC
microSDXC
Memory Stick PRO Duo
Memory Stick PRO-HG Duo
Memory Stick Micro (M2)
Dual media slots
Yes (UHS-I / UHS-I/II)
Compatibility
Lens mount
Sony E-mount lenses
Audio recording
Built-in microphone
Yes, stereo
Connectivity
USB type
Micro-B
type-C
Microphone terminal (3.5 mm)
Yes
HDMI outputs
1 (micro HDMI)
Multi Interface Shoe
Yes
Audio headphone output
3.5mm
Wireless connections
Bluetooth
Yes (Bluetooth v. 4.1)
NFC
Yes
Wi-Fi
Yes
Power and energy saving
Rechargeable Battery
NP-FZ100
Battery life (CIPA standard)
210min
Battery life (CIPA standard)
710shots
General properties
Colour
Black
Available languages
English
Russian
et. al.
Size and weight
Weight
650grams
Kit weight
945grams
Dimensions (H x W x D)
9.56 x 12.69 x 7.37cm
Others
Viewfinder
Yes, electronic, XGA OLED (1.3 cm)
Built-in flash
No
Image stabilisation
In-body 5-axis image stabilisation

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