Pure blacks. Peak brightness. Remarkable contrast.

XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for smooth, fast-moving action

XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.

Studio quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Optimising pictures for all your favourites

With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Sound from the centre of the screen, perfectly matching action

With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice. Precise dialogue.

Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

The ideal sound experience from anywhere

BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.

Auto HDR Tone Mapping 

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

Say what you want to see

Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.

Control your smart home with help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Chromecast built-in™

Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.

Compatible with Apple AirPlay

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Easy to wipe, always stays clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote

As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Metal Flush Surface, the art of immersion

Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what's around it.

Prestige 3-way stand, stylish and versatile

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Aluminium Slim Wedged Stand

The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.

• AC Power Cord
• Batteries
• Operating Instructions
• Quick Setup Guide
• Remote Control (RMF-TX450E)
• Voice Remote Control (RMF-TX810U)
• Table Top Stand